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99 Cent Center

99 Cents Only Stores is a premier discount store that primarily carries name-brand consumables and general merchandise.

99 Cent Center is a premier discount store that primarily carries name-brand consumables and general merchandise.

We are an exciting shopping destination—often the first stop—for price-sensitive consumers, and a fun treasure-hunt shopping experience for other value-conscious consumers.

The stores date back to the 1960s when the company’s founder, Dave Gold, inherited a tiny liquor store in downtown Los Angeles and decided to run a test by selling bottles of wine at a fixed price of 99 cents. The test was an instant success. Dave thought selling everything in the store for 99 cents would be hugely popular.