Bureau of Tourism & Promotion Sponsorship Opportunities

Signature & Cultural Events

Celebrate Lancaster
Celebrate Lancaster, the largest of the city-led events highlights the culture of our city through music, food, performance, and community.

Red Rose Run
Celebrating 50 years in 2026, the Red Rose Run is a 5-mile-long race through the streets of Lancaster City.

First Friday & Music Friday
Lancaster City’s monthly celebration of arts and culture, First Friday sees the city blossom with activity. Additionally, Music Fridays feature live concerts, street performances, and more.

Hispanic Heritage Month Celebration
Experience the sights, sounds, and flavors of Latin American culture at the City of Lancaster’s Hispanic Heritage Month Celebration. Binns Park and Ewell Plaza come to life with live music and dance, food and drink vendors, and family-friendly activities.

Welcoming Week
The City of Lancaster is proud to be a Certified Welcoming city. We celebrate this designation each year with a celebration of the varying cultures that make up Lancaster City’s population. Previous festivities have included food trucks, live music, and more throughout the city.

Freedom Jazz Fest
Featuring live music, cultural performances, and a variety of vendors, this event fosters community spirit and educates attendees about the historical significance of Juneteenth through engaging activities and presentations.

Additional online-based and promoted or non-city-led cultural events marketed under the Mayor’s Cultural Celebrations include Black History Month, Women’s History Month, and World Refugee Day. In addition, funding is provided to neighborhoods that wish to hold block parties.

Lancaster City for the Holidays

Mayor’s Tree Lighting
A cherished tradition that showcases the lighting of the tree at Penn Square, Santa and his team, and Lancaster’s holiday spirt. Featuring live music and entertainment.

Santa in the City
Santa and his Bureau of Fire escort visit all four quadrants of the city, offering photo ops at different stops.

New Year’s Eve
An event that attracts residents and visitors alike, Lancaster City becomes the center for people to dance into the new year with live music and the Red Rose Drop.

Additional online-based or non-city-led holiday events include Small Business Saturday, Light Up South East, Lancaster Shops Late, and Menorah Lightings.

Ewell Plaza serves as a vibrant gathering space in the heart of Lancaster City, offering diverse programming that fosters community engagement and activates the public realm.

In addition to large scale events, our planned weekly schedule is designed to provide a consistent lineup of activities, attracting residents and visitors throughout the week. Programming could include:

• Food truck rallies, bringing local and regional flavors to Ewell Plaza.
• Wellness programming, like outdoor classes and group fitness.
• Movie nights, dance lessons, and other entertainment.
• Partnerships with other community organizations to produce family-friendly activities.
• Tournaments and competitions (such as cornhole, horseshoes, etc.)
• Beer gardens.
• Live music and dance performances.

All City-Led Events

Hamilton Sponsor – $50,000

• Sponsor will receive perks for all City-led events
• Premier booth (or table) location at all City-led events
• On-stage acknowledgment at all City-led events
• Sponsor-provided banners placed in high-visibility areas at all City-led events
• Acknowledgment in all event-related press releases and media advisories
• Logo included on all event-specific signage, billboards, print materials, digital displays, radio spots, and event websites in promotion of all City-led events
• Mention in paid and organic social media

Lancaster Sponsor – $40,000

• On-stage acknowledgment at sponsored event
• Sponsor-provided banners placed in high-visibility areas at all City-led events
• Acknowledgment in all event-related press releases and media advisories
• Logo included on all event-specific signage, print materials, digital displays, and event website
• Booth (or table) at sponsored event
• Mention in paid and organic social media

Community Sponsor – $25,000

• On-stage acknowledgment at sponsored event
• Acknowledgment in all event-related press releases and media advisories
• Logo included on all event-specific signage, print materials, digital displays, and event website
• Booth (or table) at sponsored event
• Mention in paid and organic social media

Welcoming Sponsor – $10,000

• Logo included on all event-specific signage, print materials, digital displays, and event website
• Booth (or table) at sponsored event
• Mention in paid and organic social media

Penn Square Sponsor – In-Kind

• Name included on the event website

City-Led Events

Individual Event Gold Sponsor – $5,000

• On-stage acknowledgement at event
• Sponsor-provided banners placed in high-visibility areas at event
• Acknowledgement in all event-related press releases and media advisories
• Logo included on event signage, print materials, digital displays, and website
• Booth or table at event
• Mention in paid and organic social media

Individual Event Silver Sponsor – $2,500

• On-stage acknowledgement at event
• Acknowledgement in all event-related press releases and media advisories
• Logo included on event signage, print materials, digital displays, and website
• Booth or table at event
• Mention in paid and organic social media

Individual Event Bronze Sponsor – $1,000

• Logo included on event signage, print materials, digital displays, and website
• Booth or table at event
• Mention in paid and organic social media